Opportunities & Challenges:
In 2011, Maverick & Boutique was engaged by the New Jersey State Library and LibraryLinkNJ, the New Jersey Library Cooperative, to facilitate the development of a state-wide strategic master plan for the 2000+ libraries of all types in New Jersey.
Libraries continue to face substantial challenges, both as an institution and on the ground day to day. Public libraries, for example, are receiving unprecedented demand for services such as citizen access to the internet, the lending of materials that people could not otherwise access or afford and help with writing resumes to get jobs or studying for new careers. Yet the services of public and school libraries are being reduced or curtailed to help balance state and municipal budgets. Libraries of all kinds are having to redefine their value to their communities and, in many cases, reinvent what they do to remain a vital part of 21st century life.
What we did:
Maverick & Boutique helped the New Jersey library community cooperatively create a “living” strategic plan that put in place not only specific goals and measures—including some 33 initiatives—but also one that delivers an ongoing process for reinvention that any library can use, guided by the plan, as the need arises.
The planning process included multiple community engagement sessions held around the state to obtain the broadest possible range of input from stakeholders, extensive research into promising practices around the globe and close interaction with the directors and staff at LibraryLinkNJ and the State library.