The Challenge:

Revitalize 19 cities and towns in North Central New Jersey, on the verge of re-urbanization, but saddled with home rule political processes, the buildings and the infrastructure are still in place from a time when America was first settled (the 1600s), when New Jersey factories were a powerhouse of the Industrial Era (the 1800s) and when families flocked to newly created suburbs on the borders of decaying urban centres (the mid1900s).

What we did: In collaboration with Camoin Associates, we facilitated a two year program to develop a Comprehensive Economic Development Strategy (CEDS) for the North-Central Region of New Jersey via the John S. Watson Institute, a policy arm of the Thomas Edison State College that provides support for the New Jersey Urban Mayors Association.

The project was conducted in three overlapping phases – research, planning and implementation, so that teams recruited to help plan new initiates, were also being encouraged to begin the process of implementation – otherwise known as Strategic Doing.

The first stage of the project involved a study of the industry, employment, wages, and occupational base for the 19 municipalities that make up the region, a study of the business climate of the region and the municipalities including: infrastructure, labor, incentives, taxation, buildings/land and  a review of opportunities for private investment leading to job creation, especially in emerging industries, such as advanced manufacturing, “green” construction, environmental services and alternative energy.

During the second stage, Maverick & Boutique facilitated the work of a region-wide strategy 50-member planning committee of business, political and community leaders as well representatives from critical infrastructure and government services organizations. The committee met on a regular basis, both as a committee to develop the overall strategy, and as task forces to scope initiatives in six focus areas – training as an economic engine, infrastructure renewal, small business development, implementation assistance under a formal regional organization structure and a collective modular marketing program. As the programs develop, new people with the necessary skills, knowledge or access to resources were invited to join he effort.

In a third and overlapping stage, we helped Watson Institute staff recruit Community Implementation and Planning Teams in each of the municipalities, identify and design shovel- ready projects, and help each community develop local versions of the regional initiatives.

Project Highlights

  • Statewide community engagement
  • Stakeholder interviews
  • Plan Including: strategic goals, measures and projects/initiatives
  • Process for ongoing planning and implementation

Project Team Partners

Documents/Additional Information

Please stay tuned for documentation.